New Together
A PSA FOR WORLD REFUGEE DAY
Encouraging empathy for the displaced through a video collaboration with the UNHCR
A spot in collaboration with the UNHCR in honor of National Refugee Day.
Aiming to move beyond the war-torn imagery that normally dominates coverage of refugees in media, the goal was to generate a more powerful emotion than sympathy in viewers: Empathy.
My role:
Writing
Concepting
Casting
Challenge
Highlighting the difficulty and inherent relatability of the cultural assimilation process for refugees.
Creative Insight
Our aim was to foster compassion through relatability – because if the first day of school or the first day behind the wheel of a car is hard for you, how much more difficult must new milestones be for refugees forced to make a life in a foreign country?
Outcomes
1M+ views and shares across platforms
Online comments and reactions in myriad languages, reflecting that this was indeed a message for all mankind