My Heroes

A HALLOWEEN PSA

Championing LGBTQ rights through a viral advertisment

PSA that aimed to challenge gender stereotypes in the realm of children's Halloween costumes.

While originally intended as a commercial for a large retail chain, it instead became a viral video that was a widely championed by the LGBTQ community.

My role:

  • Writing

  • Concepting

  • Casting

Challenge

An older generation’s protective anxiety can hold them back from embracing others’ LGBTQ identity.

Creative Insight

When we see things through a younger person’s eyes, we can embrace their innocent mindset and our capacity to express our truest selves.

Outcomes

  • Coverage in The Chicago Tribune, AdWeek, PopSugar, Upworthy, The Advocate, CBS News, Huffington Post

  • 50M+ views across platforms

  • Video shared by Ashton Kutcher, Tyler Oakley, Billie Jean King, Nigel Lythgoe, and many more

Coverage

Touching new PSA takes aim at gender norms ahead of Halloween CBS News
This Heroic PSA Is the Sweetest Treat You'll Get This Halloween Ad Week
So what if my son’s role model is Wonder Woman? Chicago Tribune
Powerful Halloween PSA Flips Gender Roles For Kids' Costumes Out
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