Covid Covered

WRISTBANDS FOR VACCINE VISIBLITY

Creating safer communities through wearable indicators of vaccination status during the COVID-19 crisis

Conceived, marketed, and managed the production of wristbands to maximize vaccine visibility, helping the inoculated:

Proudly display their vaccination status.
Foster a safer atmosphere.
Support a good cause at the same time.

Challenge

Tackling vaccine hesitancy during the most uncertain period of the pandemic

Creative Insight

A wearable, long-term indicator of vaccination would provide an added layer of reassurance in public spaces while also offering a clear way to show vaccination status for those who have received the shot.

Outcomes

Thousands of sales to restaurants, retirement communities, and doctors offices nationwide, including distribution in all 787 Coffee locations across Manhattan
20% of proceeds to the non-profit No Kid Hungry
Nationwide media coverage: ABC News, Long Island Herald, NBC New York, and more

Scope of Involvement

Sales: Formed and managed relationships with staff at universities, hospitals, coffee shops, and other communities to encourage bulk distribution

Marketing: Managed @covidcoveredband promotional accounts on Instagram, Facebook, and Twitter. Arranged and conducted interviews with multiple television and newspaper outlets

Distribution: Packed and shipped thousands of individual bands nationwide

SOCIAL MEDIA METHOD